Tag Archives: siba

SIBA – BeerX – Sheffield 2013 #LoveBeer [VIDEO]

Beer industry conferences are wondrous events. No, seriously, they are. I can say that now because I went to the biggest one in Britain the other week:  the Society of Independent Brewers (which represents a truckload of British microbreweries) held Beer X in Sheffield. I shuffled myself along to the ‘Industry Day’. And boy, was I verbally assaulted by various fabulous members of the industry that day: Nigel Sadler kept promising to take me down to the cellar…to show me the mammoth beer festival operation that was taking place over the four days, of course. Sara Carter, Brewster at Triple FFF brewery revealed the secrets of her newest beer. Global mega-star,  Brooklyn Brewery Master Brewer, Garrett Oliver held me and 200 others captive, and plied us with free (dammit, yes, I said FREE!) Sorachi Ace. And celebrity chef, Simon Rimmer (he of Sunday Brunch  on Channel 4 every Sunday morning) regaled us with a tale of how he’s just launched his own range of beers designed to complement certain foods. (Check out my video which captured the moment both Garrett and Simon vied for the top spot in the Brightest, Shiniest Teeth comp – proceed with caution)

It’s my latest instalment of #LoveBeer! WOO!!

George and The Spitfire!

Like it or not, he appeared. As if by magic. Like the shop-keeper.  I was minding my own business, chewing the fat with my beer pal, Kimberley , in a tight corner of a compact & bijoux downstairs room of The Westminster Arms near Parliament the other night. We’d not long arrived. We were being regaled with tales of Westminster life, by two rather lively MPs at a drinks party held by the British Beer and Pub Association. We, and around 50 others, were there to rejoice in the news that the beer duty escalator had been scrapped and there’d been a penny reduction on a pint. Then The Architect of the mirth in which we were indulging appeared. Kimberley poked me in the ribs. I turned around and almost splurted out my mouthful of beer, as I did a double-take. Classy.com. The strident figure in the dark suit was holding a pint of Shepheard Neame’s Spitfire Ale. Camera flashes ignited the room. It was a moment in history: the first ever snaps of The Chancellor, George Osborne actually holding a pint of beer. 

Why I’m going to buy George Osborne a beer

‘Thanks, George! You’re a star!’ I secretly hoped I could say those words one day, and I’d rarely dared to dream. But now, I can let my feelings flow. Because I’m a woman who drinks beer, and The Chancellor has pleased me much! For most mainstream media, and non-beer drinkers, women like me are a bit odd. Female beer drinkers are pretty much dumped into the same category as that elderly lady you see on the news. You know the one? The one her concerned neighbour’s anonymously called the RSPCA about. The pensioner peeps her head forlornly around the small gap in her front door. Squinting at the animal officer in his smart peaked cap, she croaks ‘Good Morning’, as he spies what looks like dried soup on her cardigan collar. Mushroom or French Onion? Smack. A waft of ammonia darts out from inside the house and shoots up his nose, and as the lady steps back to let him inside the door reveals a hallway crammed chock full. Full of purring, playful cats of all shapes, sizes and colours wandering around her itty-bitty house, all dying to get out and greet their new beau. Who’s hopefully brought dinner.